Lynn Edens commented to Snowmass Alpacas, “Let me say right up front that I'd be thrilled to purchase all of your royal grade fiber. The success of the Our Back 40's goal of branding American alpaca fiber as being of uniquely high quality in consumers' eyes is ultimately dependent on having sufficient supply of the very finest alpaca with which to make the premium products that can demonstrate that. Obviously, your bales would go a long way towards assuring that.
“But no less important to the long run is the impact that your participation in the effort would have on the alpaca breeding community, which has long looked to you for leadership, not just with regard to breeding but also a vision for the development of the market for the fiber. It will add to the excitement and sense of optimism regarding the long-run viability of premium-level fiber production and processing in this country, and that's an enthusiasm we need to engender at every point along the value chain between breeders and consumers.
“As you consider whether to sell your fiber to me, here are some additional things to know. Our Back 40 yarns will debut at the Vogue Knitting Live show in New York City in January 2013 — this high-end industry event is a perfect launch and will give us an incredible chance to start the process of differentiating these super-premium alpaca products from some others now in the marketplace. Our Back 40 has also hired a great NYC brand management firm to help us create awareness not just for the brand but also the American alpaca industry among consumers. We also have a great social media team in place that will look to leverage whatever publicity we can generate into more attention for our industry and our participating farms. Everywhere we can create a benefit to pass back to the breeding community, that is what we will do.”